If working with interactivity seems too daunting, consider starting with a small pilot program. Focus on optimizing one specific area of your buyer's journey, but make sure you're prepared to link your efforts to your other content marketing initiatives Jewelry Retouching down the line – a point Robert Rose makes in its recent white paper on interactive content. Spend time and budget to ensure that no matter how big your initial interactive experience is, you can Jewelry Retouching connect subsequent experiences to the data you collect. In other words, Don't invent if you can iterate: Interactive content efforts don't always have to be created from scratch. Instead, take some of your best-performing blog posts, whitepapers, or images and reuse them as interactive versions.
Take advantage of interactivity aids: Third-party software can make these features more cost-effective to create and easier for marketers to Jewelry Retouching manage. For example, the Google Maps JavaScript API allows users to create custom map overlays and provides step-by-step instructions for doing so. Consider working with interactive content platform vendors: not only can third-party tools help you with technology-enhanced content development, but some platforms can be configured to integrate performance data with your Jewelry Retouching automation systems marketing, CRM tools or other content management solutions. Plan in advance how you will measure the impact of your interactive content: downloads,
Social shares, and data generated through Google Analytics (e.g. bounce rates, time on page, sources of traffic and conversion rates) can help you Jewelry Retouching set initial performance benchmarks. But for a more comprehensive view of performance, you might want to configure more sophisticated analytics capabilities, such as click tracking, engagement scoring, and behavioral tagging. Conclusion Interactive content is a powerful and versatile way Jewelry Retouching for marketers to improve the reach, impact, and performance of their content. But with above-average resource requirements and a vast array of formats and features to consider,