If working with interactivity seems too daunting, consider starting with a small pilot program. Focus on optimizing one specific area of your buyer's journey, but make sure you're prepared to link your efforts to your other content marketing initiatives Jewelry Retouching down the line – a point Robert Rose makes in its recent white paper on interactive content. Spend time and budget to ensure that no matter how big your initial interactive experience is, you can Jewelry Retouching connect subsequent experiences to the data you collect. In other words, Don't invent if you can iterate: Interactive content efforts don't always have to be created from scratch. Instead, take some of your best-performing blog posts, whitepapers, or images and reuse them as interactive versions.
Social shares, and data generated through Google Analytics (e.g. bounce rates, time on page, sources of traffic and conversion rates) can help you Jewelry Retouching set initial performance benchmarks. But for a more comprehensive view of performance, you might want to configure more sophisticated analytics capabilities, such as click tracking, engagement scoring, and behavioral tagging. Conclusion Interactive content is a powerful and versatile way Jewelry Retouching for marketers to improve the reach, impact, and performance of their content. But with above-average resource requirements and a vast array of formats and features to consider,