Advertising Continue reading below Yes, this campaign is losing money, but that doesn't mean it should be stopped. With a few tweaks, it may be possible to eliminate a lot of off-base clicks and create a stellar landing page experience that produces many more qualified leads for the sales team. PPC Campaign Analytics Data - Campaign 2 With campaign 2, we have a very different problem. Campaign 2 gets a lot of clicks and has an excellent conversion rate. But things fall apart when it comes to sales. Advertising Continue reading below Obviously, there is a big lag between conversions and sales. Of course, this may be the fault of the sales team, but the problem may lie in the marketing campaign.
In this case, the ads and the landing page may promise something very appealing, but it's an offer the sales team can't hair masking service back up. Remember the example of Freddy Krueger? We could have changed our website to appeal to Freddy Krueger fans and maybe a CTA that said, “Get My Freddy Krueger Training Manual” (I shudder to think what this eBook might have contained). We may have captured a lot of leads, but none of them would have been interested in our actual sales pitch. The best way to see if this is the case is to simply talk to the sales team. If the sales team is mishandling leads, this is a great opportunity to help them connect with the marketing message.
Advertising Continue reading below If marketing is setting unrealistic or off-base expectations, the sales team will provide great insight into why prospects aren't a good fit. PPC Campaign Analytics Data - Campaign 1 Finally, campaign 3 generates a respectable profit. Campaign 3 has far fewer clicks than Campaign 1 and far fewer conversions than Campaign 2, but the clicks and conversions it gets produce a lot of sales and revenue. They "succeeded", right? Advertising Continue reading below Yes, the targeting of this campaign is apparently much narrower than previous campaigns, but it's clear that this campaign is targeting the right traffic and delivering a landing page experience that sets up the sales team for success. Summary Used together, traffic, conversion, and ROI are key performance indicators that can help you maximize your internet marketing potential.