According to the latest census, 10% of the world's population suffers from disability. Their disability makes it difficult for them to lead a normal life. Adding to their sadness is the fact that e-commerce stores and corporate brands are not wary of protecting them and meeting their special needs. During this crisis, customers with disabilities are forced to go online and shop at e-commerce stores. However, few e-commerce websites are fully accessible and available to users with disabilities, even with assistive tools such as screen readers. advertisement Continue reading below Not all people with disabilities have a caregiver to support online shopping. As it is, social care is an understaffed sector.
Due to the strict norms of social distance, customers with ghost mannequin effect a lot of special needs need to protect themselves. Imagine this scenario. Shoppers who challenge the motor try to navigate the e-commerce site with the clickstick in their mouth. If you can't access menus and products from the keyboard, you can understand how difficult it is for this user to navigate the cluttered product page to access products in the shopping list. It seems to be daunting. Therefore, web accessibility should be a top priority for e-commerce sites. If your e-commerce website is not ADA and WCAG 2.1 compliant, you cannot expect to provide sufficient service to shoppers with special abilities. You will also lose big conversion opportunities. Not only this, but if your e-commerce site isn't ADA compliant, it can cause legal issues. Last year, visually impaired Guillermo Robles complained that Domino's website was incompatible with screen readers. advertisement Continue reading below
Despite being disqualified for technical reasons, the fact remains that the website is a public facility location and requires a comprehensive design. Are you out of date in this regard? Don't worry, you are not alone. accessiBe analyzed 10 million web pages for ADA and WCAG 2.1 compliance. They evaluated the ease of use of various on-screen elements such as menus, images, pop-ups, and buttons from the perspective of users with disabilities. The graph below shows the percentage of web pages that do not meet compliance requirements. Customer care in the corona era The strong indifference of the e-commerce sector to this audience demographics is disappointing.