Apply to it. How is a bcg array made? The bcg matrix is relatively easy to design and understand. This proposes an analysis of the products based on two fundamental perspectives or axes: vertical axis representing the growth rate of the market . That is, the demand for a product in the market. Horizontal axis representing market share or share . This represents the total sales of our product in the market. These perpendicular axes give rise to four quadrants, which represent the four states or phases in which a product can be found.
This representation can help us determine which phase of the product life cycle the product is in. Thanks to the bcg matrix and its composition, we e commerce photo editing can easily establish the most recommended strategy to carry out. Based on these quadrants, we will represent a type of product with the following figures: a star, a cow, a dog or a question mark. The bcg matrix and the four types of products it represents the bcg matrix is a highly intuitive tool through which we can quickly identify the characteristics of a product based on the following classification: inesem business school course in business administration and management (university degree with 5 ects credits) more
information star product: they are theoretically the most interesting products and in which we must invest to preserve. These are products that show high growth and also in which we are representing a significant market share in terms of sales. They are the elements of the bcg matrix that represent greater liquidity for the company. We must invest in their innovation and constant promotion so that they do not lose the category of star product and become “cow” products. Cow product : these are those products that represent a large market share but are threatened by their low growth